It's quite easy to see how this picture reinforces and legitimates the institution of capitalism. It references that the ideal situation for a young woman to be in, is for her to be in love. The picture seems to reference that she was proposed to by someone, and she accepted the proposal. The dress she is wearing is most likely a wedding dress. The fact that this dress has a huge heart cut in the back, just perpetuates the idea that marriage is the perfect institution. This in itself perpetuates the stimulation of the economy. For a high-scale wedding (as this advertisement is implying), the cost is huge. It could easily re-wire $10,000, $15,000, or even $20,000 back into the economy, after the cost of the dress, service, and reception. Not to mention all of the expensive gifts, that also pump money back into the economy. (Shoes, bracelets, earrings, etc.)
All in all, this picture completely reinforces the fact that the United States thrives on the institution of marriage. Not for peoples' happiness, but instead for the money that it redirects back into the system.
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