For this first picture, I have selected a (modified) version of the Yin-Yang, a symbol coming from Taoist beliefs. This is a prime example of an application of Binary Opposition. The basis of the yin-yang symbol comes from the belief that all beings have light, and darkness, within them. But within these 'sections' of being, there are opposite, underlying causes. The use of these two opposites not only come together to structure an interesting idea, but also to structure the minds of human beings themselves.
For the second picture, I have chosen an example of Commodity Fetishism. As defined, Commodity Fetishism doesn't relate literally to this picture, but does so in a more understated way. As an example, a $100 bill is not worth $100, but only costs a few cents to make. Yet, this bill can claim $100 worth of goods. Without questioning this truth, we make purchases with paper money every day. But with this picture, a seemingly sexual double entendre, this fast food sandwich is being linked to sex, causing (hopefully) more people to buy it. For obvious reasons, it seems this is geared towards the male population.
I love the idea of the ying yang symbol. I was pretty tempted to do that myself so I am excited that you did it. I also completely agree with your second photo, its interesting to think about how we rarely think about the meaning behind advertisements and why advertisers choose the pictures that they do.
ReplyDeleteI would like to comment on the burger king picture.I thought it was also interesting because advertisers have a message that they want their consumers to get out of it. It's also interesting each food poster you see the message they are trying to send.
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